“How do I pick the right fonts for my project?”
“How do I know if I'm picking quality fonts?”
“How do I pair fonts together so they actually work?”
Imagine, for just a second —
That terrifying blank page at the beginning of an ugly, undesigned project.
A poster, maybe. Or a PDF you have to make for work. Your portfolio site. You've got a stark, white webpage — or artboard, or book spread — haunting your screen, just waiting for you to start making some magic design decisions.
You know you need it to look good. You're just not sure how to do it.
- “What fonts do I pick?”
- “What colors do I choose?”
- “How do I decide on the layout, and how do I know any of this is even right?”
Here's the thing — in your heart, you know it's too important a project to pick some random template, made by someone completely detached from what you need it to look like. You know going the pre-made route is only going to make yours look completely generic, just like the 10,000 other things that probably used this exact same template before you.
That one blog article you found had suggestions for the fonts you should use — never use this font, definitely never use that one — and they seem... reasonable? Maybe — it's hard to tell, but without it, you're just going to be picking the same 5 default favorite fonts you always run to, and even though you like those ones... you know that list is getting played out.
Following some blog's exact design suggestions, just because you're not quite sure what choices to make yourself, that's like... barely a step up from using a pre-made template.
If you just follow super-specific advice on which exact fonts and colors and layouts to use, how is yours going to end up looking any different? And why are they even suggesting those particular choices in the first place?
Frankly, besides not helping this project look unique & professional & amazing, how is any of that going to help you get better as a designer?
And so, you're tackling that monumental task of designing it from scratch now — on your own.
Designing anything from scratch is not easy — especially if you're not a professional or you're trying to learn on your own.
Look, we get it. We were beginners in the beginning. We started The League 10 years ago, when we were just learning the ins and outs of good design.
And we ask questions all the time, to the nearly 20k people who've joined our newsletter, about what they're struggling with in learning type and design.
In the last few weeks alone, we've heard from literally hundreds of people, just like you — designers, non-designers, and hobbyists alike — asking questions just like the ones written on this page.
- “How do I pick the right fonts?”
- “What makes for a good, quality font?”
- “How do I put fonts together that look professional?”
- “How do I make the rest of my design — colors, layout, grids — work with my type?”
But where do questions like these come from? Why are so many of us not confident with our type & design skills?
“I'm not a professional designer. I'm not an artist.”
If you're new to design — either a complete non-designer, or just someone who's not yet a pro — and you've ever had any of these swim in your head — you aren't alone. If you've ever thought design was for those who were born gifted (and then thought, that's not me) you are not alone.
A lot of folks think design is some kind of art form — that it's for those creative types, who were born with golden paintbrushes & are just magically good at it.
A lot of folks think that unless you're talented and born with “an eye” for it, you're better off paying a professional and letting someone else do it.
And lot of folks think that good taste, and design in general, just can't be taught.
But they're wrong.
There's a secret to design that art schools don't ever teach you.
This is it; it's simple, but important.
Design is far more science than art. Far more formula and psychology than even a lot of professionals realize. And it's creative, for sure — just not in the way all the skeptics and naysayers think.
Once you realize some of the rules, frameworks, and mental models — the fundamentals that tie things together and make them work — you'll discover that creativity grows from the simple, concrete, little-known and even-less-appreciated rules — not magic.
But you have to learn those rules somehow — and not everyone has the ability to call on mentors, with lessons learned from decades of projects & experience.
How is a new designer, or someone who isn't that experienced yet, supposed to learn how to get great at design, besides painstaking and sometimes embarassing trial & error?
Interestingly, there's one important piece that nearly every designer in the history of design can agree is a fundamental building block to getting good. And interestingly, too, getting good at this one important piece unlocks all the concepts you need to know to level up your design skills as a whole.
Good design comes from good typography.
There's a now-famous article written by a now-famous designer that said that web design is 95% typography — that 95% of the information on the web is written language.
And that's just online. Think of the books, letters, advertisements, billboards, TV & phone screens, and paperwork you come across every single day. The dashboard in your car. The signs in the subway station. Your business card, your email interface, your portfolio site.
Imagine how much impact typography can have on how people see, feel, and interact with the stuff you make and the stuff you put out in the world — whether you mean to or not.
Ultimately, in one way or another, it's how people see you.
Whether you're focused on getting a job — which means making a resume that'll stand out in a pile of ugly templates — or have a business where you offer a service (or a product) to the world, typography can make or break people's perceptions of you and what you're offering.
In a split second, people see any medium and instantly decide:
- “Can I trust this person/business?”
- “Does it look like they know what they're talking about?”
- “Does this product/service/whatever fit me? Can I relate to it?”
- “Is this something I believe in and care about? Can I get behind this?”
Now, it doesn't take a born-creative artist to transform the way the world sees and reads about you, but it does take some of the rules & frameworks to stand out, make your stuff unique & important, and ultimately build trust and show the world who you are and what you can do.
But if typography is so important, and you don't have anyone showing you the frameworks and secrets to unlocking your creativity & making it great...
“How am I ever supposed to learn how to master typography — and get good at design — on my own?”
We've got something for you, and if you come along this journey with us, you'll be finding yourself making better, more confident design decisions, and creating better, more beautiful, & more functional stuff.
You don't need to be an expert. In fact, this is for those who want to learn the fundamentals, in a way that they don't teach in art schools.
And you won't be on your own.
With a teacher who's been a design professional for more than ten years, you will, of course, get seasoned advice on where to find fonts, how to pick 'em, how to pair 'em, — but deeper than that, you'll learn practical frameworks for design & decision making that will help you level up your skills as a whole.
And, importantly, you'll be guided by a mentor, hands-on & direct. Live lessons, question and answer time, and show-n-tell sessions with real feedback on you and your fellow students' work.
While it's something like a course — because there's a lot to learn — you might think of it more like private group coaching, where you and your classmates use what you learn on your own projects, get feedback, and get to guide the direction of the class based on what you need.
If you're still with us, let us present —
Design 101:The Fundamentals of
Confidently Designing with Type
For the first time in history, we're offering this course/coaching for beginners, non-designers, and the people who just really want to level up.
You'll be guided by Micah Rich, founder of The League of Moveable Type and a professional designer himself, with over 10 years experience — from starting a design agency out of college, to freelancing & consulting for companies like NBC, Mozilla, General Assembly, and Heroku, to working with startups, clients, and students teaching code + design.
It's a premium course, where each week, we'll meet live online as a group in the beginning of the week to learn practical techniques & frameworks you won't find anywhere else, and at the end of each week to have an optional group feedback session to get your work critiqued, and learn from the critiques of a few of your classmates.
In all of this, you'll:
- Learn & practice the secrets to picking the right fonts and the important concepts that will help you choose the right fonts for your own projects
- Discover how to pair fonts like a professional, and what it can teach you about making educated design decisions and backing them up
- Learn where to find fonts, what to look for, and how to navigate complicated licensing to save yourself from thousands of dollars in potential trouble
- Discover & practice the Four Pillars of Design Fundamentals, to transform your decision-making from "I like this" to "Here's why this works"
- Learn the core tenants of visual attractiveness, readability, and designing for function and how to apply them to everything from blog articles, to books, to social media advertisements, and more
- Grow your confidence and convinction by working directly with and getting guidance and feedback from your instructor & classmates
- Learn in weekly 1hr. live lessons online, with the chance to ask your teacher live about any questions you have from what you've learned
- Get actionable, specific feedback on your actual work, and learn to critique & help your classmates, in 1hr. weekly live online Group Critique Sessions
- Have recorded versions of all our lessons & critiques, available to you forever, so that if you miss a time or want to go back, you can
- If you pay in full upfront, a special bonus: Two 1-on-1, 1 hr. private coaching sessions, for extra critique/learning time around your needs specifically
If you're interested in becoming more confident in your design decisions, learning a unique, practical framework for the basics of using typography, leveling up your design skills, and getting some hands-on guidance to improve your own projects — then join us before spots fill up.
Truthfully, we can't promise we'll ever have this offer again, so if you miss out on this chance, it may well be the last.
I want in. How's it work, what's the schedule, and how do I join?
In order to keep this hands-on, interactive, and flexible, there will be limited spots available, and only for a very limited time.
We want to make sure the program is what you need to really transform your skills, so we have a few specific questions, and then a free 20 minute discovery call to figure out if you're a good fit.
We'll be accepting students on a first come, first serve basis, and since it's only for a very limited time, we're expecting spots to fill up really quickly. Act fast — the sooner your application gets in, the better your chances are of getting in.
We're so excited to start this journey together. Can't wait to see you inside!